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All Corvettes Are Red (Inside the Rebirth of an American Legend), by James Schefter
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No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line.
For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit.
- Sales Rank: #261309 in Books
- Brand: Brand: Gallery Books
- Published on: 1998-01-01
- Released on: 1998-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 1.20" w x 6.12" l, 1.28 pounds
- Binding: Paperback
- 384 pages
- Great product!
Review
Washington Times Smartly written and extensively researched....Readers get to see a world few will ever know.
Joe Collins Booklist A TRUE LABOR OF LOVE....Chevy and Corvette lovers and especially sports-car enthusiasts will lap up this first-ever behind-the-scenes look at GM.
Paul Lienert Automobile Schefter traveled everywhere with the Corvette team....The result is an insider's account not just of the [1997] Corvette's birth, but of the whole agonizing and often arcane product-development process at GM.
Ken Gross Automotive Industries That Schefter persisted with the story is as much a tribute to crack journalism as the latest 'Vette is to classic sports cars.
Kirkus Review [A] fly-on-the-wall peek at General Motors....Schefter is allowed to prowl around the hallways of GM, focusing on the design and launching of he 1977 Corvette....It's the attention to insider details that makes this account interesting for Corvette enthusiasts and pedestrians alike.
Publishers Weekly A candid look at the tortuous, crazy, unpredictable process of creating a car....Crammed with an abundance of technical and engineering detail, All Corvettes Are Red will engage auto enthusiasts....
Library Journal Schefter was granted unprecedented access....A revealing tale of intrigue and the inner workings of corporate America is the result.
About the Author
James Schefter's work has appeared in such publications as Time, Life, Popular Science, Paris Match, and Reader's Digest. He lives in Park City, Utah, and spent at least two weeks a month in Detroit since 1988, researching and writing this book.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great read
By Amazon Customer
If you're considering getting this book, you probably already know that the C5 Corvette was almost stillborn. The C4 was nearly the end of the entire line. If not for the courage and dedication of a select group of engineers and support staff hiding from GM in a dark, damp basement (replete with peeling paint and horrible lighting), the C5, C6 and C7 would not exist.
It also shows the inane procedures and ridiculous little power plays that are rampant in one of the largest industries on the planet. It's astounding that anything worth buying ever gets built. And explains why a lot of the rubbish cars that are out there exist at all.
A commentary that simultaneously shows the incredible triumphs and the abject failures of the US automotive industry.
Overall, a highly recommended read.
0 of 0 people found the following review helpful.
Important read for us Corvette people-you know who you are.
By michael w stauffer
A very good book and for me very timely as my brother was just in the middle of searching for a good C5 to purchase. I was able to relate the info in the book to him so he could get a better understanding of what GM and the C 5 team had to do to get this car to us. It was a milestone car and indicates how GM management can make serious errors in judgement of what the buying public wants and which cars to support and which to drop. The very thought that they considered dropping the Corvette indicates that these people should never have been in the positions there were in. All this and much more is in the book and I recomend it heartily.
2 of 2 people found the following review helpful.
Must read for Corvette Owners
By John Biemiller
Written in a style of a novel. although pure fact, this book tells the tale of a group of engineers, designers and middle management at GM who took it upon themselves to keep a dream alive.
Set in the darkess days of slashed budgets and canceled projects at GM under the Presidency of Roger Smith, this is a wonderful testiment to those who kept the Corvette Marguis alive. From the hiding of budget items in a vast corporation to the saga of disapearing walls in design studios where the work was kept out of sight from Management not in the know, this story unfolds like a work of fiction with the twists and turns of a great spy novel.
If you own a Corvette, or ever dreamed of owning one, this is a must on your book shelf.
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