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In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address: 
--The challenges of sustaining luxury
--The importance of remaining rare
--The artification of luxury
--Why luxury should not delocalize
--Adapting the luxury organization to the web
--An exploration into consumers’ psychology of luxury prices
--The distinct business models of luxury brands

• Published on: 2016-03-28
• Original language: English
• Dimensions: 9.00" h x .55" w x 6.00" l, 1.13 pounds
• Binding: Hardcover
• 240 pages

Review
"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers." (getAbstract, Inc.)

About the Author
Jean-Noël Kapferer is an expert on brand management. His books The New Strategic Brand Management and The Luxury Strategy (Kogan Page) are key reference works for MBA programs worldwide.   He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris.  Also a consultant, he is a member of the board of a major luxury brand, and frequently gives executive seminars on luxury in Paris, China, the US, Japan, Korea and India.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good information on Luxury
By Sable
This is a very nice read on luxury brands and how they sustain their place through unique and strong branding.

2 of 2 people found the following review helpful.
Thoughtful
By Autamme_dot_com
Luxury brands are often in a difficult position. They can sell desirable products at a high price with a deliberately constrained level of supply. It can be tempting to add more inventory to squeeze out even more revenue and profit, yet where do you draw the line. Is it worth risking your luxury brand and position by sliding towards commoditisation?

The author takes a specialised, focussed look at this thorny issue, hopefully guiding the reader towards the ideal balance. Even to the outsider, this can be a fascinating subject to consider, although the book’s price might mean it is less of an impulse buy to the information-curious. If you have a practical business need for this kind of information and thoughts you won’t even think about the price.

Written as a series of essays, the author considers many different issues such as brand sustainability, transforming product positioning, logos, pricing and marketing exclusivity.

You don’t need to work within a luxury brand sector-company to get a lot of benefit out of the book. You just need to leave yourself enough time to think about the points raised by the author and really maximise the benefits of his counsel. A lot of the author’s thinking can be applied universally if you try hard enough.

1 of 1 people found the following review helpful.
Research-based book on the luxury model
By Audrey AS
What I love about this book is that it is "Kapferer" on luxury, and not just another book on the trendy topic of luxury. And what does this mean? It means, I believe, a book where concepts are explained and used in a neat and clean fashion, disentangled from adjacent concepts. Luxury is different from premium, and from fashion. This book also a fantastic read for anyone who wants to understand what is the luxury model, from all the perspectives: marketing, of course, but also from a corporate strategy point of view. It appears that understanding luxury is not only about understanding what it represents for the consumers, and why consumers love luxury products, but it is also about grasping that luxury is an industry, as well as an economic model, with its rules and results. And to grow a luxury business, a company has yet to remain rare. How can they achieve that? Read the book and you'll understand!
I also enjoyed reading about the relationship between luxury and arts. It is very well thought: "Art reinforces [luxury brands'] symbolic authority", and it helps all the industry "downplay the social stratification motivation of consumer demand and to foster more humanistic motivations, such as [...] tradition, culture, [...] creativity, and timelessness."
This book is based on research and that makes it a very unique read, for researchers and practitioners alike.
I enjoyed reading it and learned a lot from it.

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• Sales Rank: #2214233 in Books
• Published on: 1997-03
• Original language: English
• Number of items: 1
• Dimensions: 11.25" h x 8.50" w x .50" l,
• Binding: Paperback
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• Sales Rank: #3408688 in Books
• Published on: 2004-07-18
• Number of items: 2
• Binding: Hardcover

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4 of 5 people found the following review helpful.
Decent
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Solid basic overview of public administration. Designed for an overview course, not much depth.

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• Sales Rank: #1641374 in Books
• Published on: 2002-02-28
• Original language: English
• Number of items: 1
• Dimensions: 10.84" h x .28" w x 8.24" l, .66 pounds
• Binding: Paperback
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• Includes online access so you can view the complete contents of the book, along with 40 additional images, 278 additional short-answer and 115 multiple-choice review questions, for a convenient review or for further learning.
• Allows you to choose where you want to activate your online access to the book: at studentconsult.com, where you can link to integrated content in other Student Consult titles and more, to further enhance your study and help you prepare for exams…or at netterreference.com, where you can link to integrated content in other Netter clinical references to enhance clinical management and patient care.
• Features an enhanced design that allows for increased readability and accessibility of the material.

Your purchase entitles you to access the web site until the next edition is published, or until the current edition is no longer offered for sale by Elsevier, whichever occurs first. Elsevier reserves the right to offer a suitable replacement product (such as a downloadable or CD-ROM-based electronic version) should access to the web site be discontinued.

• Sales Rank: #678943 in Books
• Brand: Brand: Saunders
• Published on: 2009-11-24
• Original language: English
• Number of items: 1
• Dimensions: .80" h x 7.20" w x 10.20" l, 1.95 pounds
• Binding: Paperback
• 488 pages

Features

• Used Book in Good Condition

Review
"A useful tool in studying for board exams, or an adjunct promoting deeper understanding in the clinical years of medical school."
"Can facilitate the leap from basic anatomy and embryology to their application in the clinical arena."
-Clinical Anatomy Vol. 19, No. 6

Most helpful customer reviews

15 of 15 people found the following review helpful.
Best anatomy book that I have used!
By E M
I am a medical student, and found this anatomy book the perfect thing for reference on my clinical rotations. The pictures are wonderful, and it includes "clinical correlations" pages in each section, with pictures specific to certain diseases and explanations of the disease processes/physiology. Honestly, it's much better than any anatomy book I used in undergrad or med school. A must for the med student who needs some brushing up as well as good illustrations!

22 of 25 people found the following review helpful.
Good book but EGREGIOUS formatting problems on some pages!
By When do I get to be a doctor?
A lot of people in my class liked having this book b/c it was like having a portable, pocket-sized Netter's atlas with clinical correlations (seems like a good idea right?)

BUT be warned, there are some CRAZY formatting problems on some of the pages. I've never seen anything like it in a book before. Something weird must have happened to their computer during the editing process, b/c certain words will be cut-off or some pages will be close to gibberish.

If you don't believe me, check out page 85. "nur to disc initiates inflaator process" or "iscoenicpain" are two examples of sentences on this one page.

Thankfully, this doesn't effect the entire book. It's only a few pages out of the ~650 total pages. I think the book is still an excellent resource to have, but I like to know the flaws of things I buy before I buy them. Hopefully the publishers will see this and fix the next edition!

6 of 6 people found the following review helpful.
USEFUL
By D. Pandya
As a medical student, this book comes very handy. The information is very organized and it certainly helps in placing all the copious amount of information in a very organized way. I would strongly recommend everyone to invest and purchase this book. Finally, the clinical information placed alongside the basics of anatomy are truly helpful and a definite plus.

See all 27 customer reviews...

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[P817.Ebook] Download Walking the Small Group Tightrope: Meeting the Challenges Every Group Faces, by Bill Donahue, Russ G. Robinson

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Six Ways to Improve Your Balance as a Group Leader Leading a successful small group is like walking a tightrope. You traverse a taut, exciting line, balancing the dynamic tensions characteristic of every group. Drawing from the concept of “polarity management,” Bill Donahue and Russ Robinson help you understand and deal with six dynamic areas every group leader must manage in order to create genuine, transforming small group community. Your group is in for unprecedented connection and growth when you harness the interplay between • Truth and Life • Care and Discipleship • Friendship and Accountability • Kindness and Confrontation • Task and People • Openness and Intimacy Effective, life-giving small groups learn how to embrace both ends of each continuum. Walking the Small Group Tightrope will strengthen your sense of balance, help you gain confidence as a leader, and show you how to release the untapped creative and relational energy in your group.

• Sales Rank: #794562 in Books
• Published on: 2003-10-12
• Released on: 2003-10-12
• Original language: English
• Number of items: 1
• Dimensions: 8.07" h x .43" w x 5.31" l, .34 pounds
• Binding: Paperback
• 208 pages

From the Back Cover
Six Ways to Improve Your Balance as a Group Leader Leading a successful small group is like walking a tightrope. You traverse a taut, exciting line, balancing the dynamic tensions characteristic of every group. Drawing from the concept of 'polarity management, ' Bill Donahue and Russ Robinson help you understand and deal with six dynamic areas every group leader must manage in order to create genuine, transforming small group community. Your group is in for unprecedented connection and growth when you harness the interplay between * Truth and Life * Care and Discipleship * Friendship and Accountability * Kindness and Confrontation * Task and People * Openness and Intimacy Effective, life-giving small groups learn how to embrace both ends of each continuum. Walking the Small Group Tightrope will strengthen your sense of balance, help you gain confidence as a leader, and show you how to release the untapped creative and relational energy in your group.

About the Author

Dr. Bill Donahue is the author of the bestselling Leading Life-Changing Small Groups, Building a Life-Changing Small Groups Ministy (with Russ Robinson), Coaching Life-Changing Leaders (with Greg Bowman), and the Equipping Life-Changing Small Groups DVD.

Russ Robinson, formerly executive director of small groups at Willow Creek and senior pastor of Meadowbrook Church in North Haledon, New Jersey, is coauthor with Bill Donahue of The Seven Deadly Sins of Small Group Ministry. He continues to speak and write while practicing law in Hoffman Estates, Illinois.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Awesome book for leaders or apprentice leaders!
By Matt S
This book was great! I just started leading a 20's group and this book has already helped in so many ways! Great read for leaders!

2 of 2 people found the following review helpful.
Outstanding!
By C. Jane
One of the best books we have come across for practical application. This book is not theory about what "should" happen, but actual experience in what "does" happen in small groups. We recommend that all our small group leaders read this book!

3 of 3 people found the following review helpful.
Walking the Small Group Tightrope: Meeting the Challenges Every Group Faces
By Kelley Householder
This is an awesome book about home based small groups. Another companion book "The Seven Deadly Sins of a Small Group Ministry" is a must read too.

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