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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
DISCOVER HOW TO:
• Choose today’s best social media tools for your personal goals
• Build an authentic storyline and online identity that gets you the right opportunities
• Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+
• Build connections and prove expertise by sharing video on YouTube and Vimeo
• Find yourself on search engines and then optimize your personal online presence
• Promote your events, accomplishments, victories…and even defeats and lessons learned
• Integrate online and offline networking to get more from both
• Reach people with hiring authority and budgets on LinkedIn
• Use Twitter to share the ideas and passions that make you uniquely valuable
• Avoid “killer” social networking mistakes
• Leverage your online expert status to become a published author or public speaker
• Measure the success of your social media branding
• Get new projects or jobs through your online friends and followers
Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.
- Sales Rank: #427898 in Books
- Published on: 2012-07-20
- Released on: 2012-07-10
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x 1.00" w x 5.90" l, 1.20 pounds
- Binding: Paperback
- 400 pages
From the Back Cover
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
DISCOVER HOW TO:
• Choose today’s best social media tools for your personal goals
• Build an authentic storyline and online identity that gets you the right opportunities
• Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+
• Build connections and prove expertise by sharing video on YouTube and Vimeo
• Find yourself on search engines and then optimize your personal online presence
• Promote your events, accomplishments, victories…and even defeats and lessons learned
• Integrate online and offline networking to get more from both
• Reach people with hiring authority and budgets on LinkedIn
• Use Twitter to share the ideas and passions that make you uniquely valuable
• Avoid “killer” social networking mistakes
• Leverage your online expert status to become a published author or public speaker
• Measure the success of your social media branding
• Get new projects or jobs through your online friends and followers
Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.
About the Author
Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright. Erik coauthored No Bullshit Social Media: The All- Business, No-Hype Guide to Social Media Marketing with Jason Falls.
Kyle Lacy is a principal of Marketing Research and Education for ExactTarget, a leading global provider of interactive marketing solutions. He has an in-depth understanding of the application of social and interactive media for both small and large businesses and regularly speaks on topics ranging from social media adoption to interactive marketing trends across email, mobile, and social media. Kyle has been recognized as one of Indiana’s 40-under-40 by the Indianapolis Business Journal, Anderson University’s Young Alumni of the Year, and TechPoint’s Young Professional of the Year. Learn more about Kyle at KyleLacy.com.
Deckers and Lacy coauthored the first edition of Branding Yourself.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Fantastic SM Branding Guide
By PhilEll72
I picked this one up at the Hong Kong airport. I was looking to fill the 14 hour flight with something and the title interested me. I read the book cover to cover in about 5 hours. I found the materials covered to have been so well thought out, conceived and presented that even a seasoned and skeptical SM user like me learned with every page turn.
The section of Blogging, the "Dos" and "Don't" in each chapter, the entire portion over Linked in and Facebook are all priceless. I am not one to mark or highlight a book, but this one has ink all over it. I dog earned at least 40 pages marking something important. I covered the inside of the front and back covers with notes.
These guys talk about stuff I had considered but didn't understand enough to deal with. Like "reverse" SEO, or managing your name when there is a bad guy out there trashing his name, that you coincidently share. They cover tools, and applications, they talk about metric and how to manage data. They talk about REAL networking and network events.
Did I mention that each section has a "Do and Don't" part. They also use a writer's aid and show how the ideas could be applied by fictional practitioners. The book even goes into the areas of becoming published. Both medias, electronic and paper, while explaining the rationale behind this. Speaking careers are also walked through. I would be remiss in not referring back to the title of the book here. "Branding Yourself." The authors Erek Deckers and Kyle Lacy just happen to make an outstanding effort to cover WEB based SM in outstanding detail.
This is unquestionably the best book on Social Media I have ever read, and I have read a number of them. With one small disagreement over the length of person's paper resume, I can't say enough good things about this book. The Art of Racing in the Rain is the only book I ever bought for my people to read. This will be the second, because it is that good.
4 of 4 people found the following review helpful.
Really helpful and current
By fmdownunder
Accessible to those who don't know the area but have heard the terms, but still something to offer those with a working familiarity with these tools as well. Yes, some of it's a bit corny in its "author banter" but not always, and not too much; yes, it's a bit network-y for those of us who hate that, but not offensively so and it recognises we hate that. Doesn't let us off the hook, mind you, but that's probably a good thing too.
Put it this way - I went out and bought copies for two of my best clients
4 of 5 people found the following review helpful.
Branded myself
By Re/Max Dave
Finally a book with real links and real web addresses!! Most how-to books only give abstract ideas and not concrete "here is what you do if you want to do this" ones. A very well written book with many helpful suggestions. Thank you!
See all 14 customer reviews...
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